surya
One brand, two voices. | @surya_utrecht @suryarestaurant
Surya is a restaurant group, and I look after its social media, content and guest communication. The goal was to keep the brand visible and desirable online.
I gave each account its own look and rhythm: refined for the brand channels, more personal for Surya Utrecht. I planned the content and filmed the new videos myself.
I gave a clear distinction of the separate pages I'm managing and treat it accordingly. Each channel works best when it speaks in its own voice.
I grew two Instagram accounts, built up the brand's library with high-quality video, and took over Google review replies. Together they gave Surya a consistent voice online.
nanana's kitchen
Short-form videos & fresh website photography. @nananas_kitchen
Nanana's Kitchen is a catering business focusing on Afro-Portugese cuisine. I'm boosting her short-form video content and refreshing the pictures on her website.
I plan and edit short videos made to be watched and shared, and update the website's photos. One consistent look runs across both.
I shifted the content from the usual, bringing the focus more to the people, the atmosphere of the food truck and the experience around it.
Her content started to feel more familiar and relatable to her clients, selling the experience rather than the product.
su asian food
First social posts & a richer visual library. | @suasianfood
Su is an Asian food is a brand new restaurant in Utrecht that needed a start on social media. I created its first posts and built up its visual library.
I designed a first set of posts that set the tone for its channels, then added new visual material so there's plenty to post from.
I translated the feel of the space into visuals that carry the founders' vision of how guests should feel
The restaurant went from having no social content to a feed that looks and feels like the place itself.
bruno bourel
Growing global reach through a stronger online presence. @bruno_bourel
Bruno Bourel is a street photographer, who wants to reach people beyond his current audience. I'm growing his global outreach by building a bigger online presence.
Shaping his channels and content so they speak to an international audience, primarily in English on Instagram.
Adding a modern touch to his socials: posting carousels with the story behind some of his work to build a connection with the audience.
Page organically growing, new audiences reached through storytelling.
inner light
A brand built from zero, from logo to website to reels. @innerlight.tantra
Inner Light is a massage studio. I'm building the brand from nothing: the logo, a full website and visual materials.
I started with the identity, built the website around it, and carried the same look into reels, so every touchpoint feels like one brand.
Brand and website aesthetics tailored to its target audience - clean and easy interface.
New clients gathered via the website, outreach became smoother with a digital presence.