surya

One brand, two voices. | @surya_utrecht @suryarestaurant

01
The brief

Surya is a restaurant group, and I look after its social media, content and guest communication. The goal was to keep the brand visible and desirable online.

02
The approach

I gave each account its own look and rhythm: refined for the brand channels, more personal for Surya Utrecht. I planned the content and filmed the new videos myself.

03
The decision

I gave a clear distinction of the separate pages I'm managing and treat it accordingly. Each channel works best when it speaks in its own voice.

04
The result

I grew two Instagram accounts, built up the brand's library with high-quality video, and took over Google review replies. Together they gave Surya a consistent voice online.

nanana's kitchen

Short-form videos & fresh website photography. @nananas_kitchen

Video
01
The brief

Nanana's Kitchen is a catering business focusing on Afro-Portugese cuisine. I'm boosting her short-form video content and refreshing the pictures on her website.

02
The approach

I plan and edit short videos made to be watched and shared, and update the website's photos. One consistent look runs across both.

03
The decision

I shifted the content from the usual, bringing the focus more to the people, the atmosphere of the food truck and the experience around it.

04
The result

Her content started to feel more familiar and relatable to her clients, selling the experience rather than the product.

su asian food

First social posts & a richer visual library. | @suasianfood

Video
01
The brief

Su is an Asian food is a brand new restaurant in Utrecht that needed a start on social media. I created its first posts and built up its visual library.

02
The approach

I designed a first set of posts that set the tone for its channels, then added new visual material so there's plenty to post from.

03
The decision

I translated the feel of the space into visuals that carry the founders' vision of how guests should feel

04
The result

The restaurant went from having no social content to a feed that looks and feels like the place itself.

bruno bourel

Growing global reach through a stronger online presence. @bruno_bourel

Video
01
The brief

Bruno Bourel is a street photographer, who wants to reach people beyond his current audience. I'm growing his global outreach by building a bigger online presence.

02
The approach

Shaping his channels and content so they speak to an international audience, primarily in English on Instagram.

03
The decision

Adding a modern touch to his socials: posting carousels with the story behind some of his work to build a connection with the audience.

04
The result

Page organically growing, new audiences reached through storytelling.

inner light

A brand built from zero, from logo to website to reels. @innerlight.tantra

Video
01
The brief

Inner Light is a massage studio. I'm building the brand from nothing: the logo, a full website and visual materials.

02
The approach

I started with the identity, built the website around it, and carried the same look into reels, so every touchpoint feels like one brand.

03
The decision

Brand and website aesthetics tailored to its target audience - clean and easy interface.

04
The result

New clients gathered via the website, outreach became smoother with a digital presence.